A friend is grumbling that his site gets lots of visitors and traffic but no conversions. Getting lots of traffic is great, but it doesn’t help if it’s the wrong kind of traffic.
For example, if I write a post called: Barbie: 50 Years of Greatness and talk about the successful marketing of the doll, I may get lots of traffic. However, it’s likely to be from 9 year old girls excited about toys. Since my target market is small businesses, the traffic won’t do me (or the girls) any good. None of us will get what we want.
Monthly Archives: April 2009
Bigger is Better!
Forget everything I’ve said about targeting. It is better to “spray and pray”, to make your list as big as possible, reach as many people as you can. Never mind whether they want or need your product. After they see your message 1,000 times they will want it!
Don’t clean your list. Bounces don’t matter. What’s important is that your list is as large as possible.
Never, ever target your audience. If you sell women’s shoes, put your ad everywhere: GQ, Esquire, New York magazine, Cat Fancy, Popular Mechanics. All eyeballs are good eyeballs.
April Fools
Photo adapted from: demi-brooke