This little guy has the right idea. Lists (and floors) should be cleaned regularly. If not, the floor will get dirty and look bad. The list will get dirty too. A dirty list doesn’t show the dirt the way a floor does, but it will affect the quality of your marketing and how much money you make. List hygiene isn’t glamorous, but making more money is good!
Size Doesn’t Matter (Quality Does)
Update your list regularly – it’s easier to do it in small steps. My grandmother had the world’s cleanest house. Her secret? She did a little each day, rather than all at once.
Check the names on your file on a scheduled basis. If you haven’t done it in a while, re-qualify the names by sending a brief email to confirm the address you have on file is still good. Offer a small gift or report in return for a response.
Photo: hardeep and garminder
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