I was flipping through the news channels and saw a viewer email saying that many are complaining that the auto companies are still advertising heavily. He said that years ago he worked for a company that cut back on advertising to save money in hard times. They then went out of business, because nobody knew who they were.

Don’t use the recession to market less, use the recession to market smart. Take a look at where and how you spend your marketing budget. Is that big TV sports buy the best thing? Or would you be better off making a funny video that could go viral?