After the election, newspapers everywhere sold out. There were lines to buy copies, and some were selling on ebay for as much as $200! Time and Newsweek printed 100,000 extra copies, and are considering more. It seems nobody wanted a souvenir Web page printout from their inkjet.
Why the sellout? Because the news they contained was remarkable and special and people wanted a piece of history. So, the question is, how can you make your newsletter or marketing materials or product special? What story are you telling? Is it worth sharing? Worth keeping?