Does your site speak plain English? or gobbledygook?

Home Page Blues

I was reviewing a new social networking site recently and found this on the home page. It said the site’s goal was “connecting businesses with overlapping value sets”.
It made me think of a Venn Diagram rather than a cure for a business problem or a useful tool to promote my business.

It didn’t really tell me what I’m getting out of joining. Do I get recognition? The opportunity to showcase my skills and knowledge? Earn points? Earn money? Get new contacts?

There was a site demo, but it was more of a process explanation than a demonstration of benefits or solutions. If you want people to join your site, tell them what they get by doing so and why they would want to sign up.

Related posts:

1. Three Web Site Rules You Should Never Break
2. 10 Point Web Site Success Checklist