Does your site speak plain English? or gobbledygook?

Home Page Blues

I was reviewing a new social networking site recently and found this on the home page. It said the site’s goal was “connecting businesses with overlapping value sets”.
It made me think of a Venn Diagram rather than a cure for a business problem or a useful tool to promote my business.

It didn’t really tell me what I’m getting out of joining. Do I get recognition? The opportunity to showcase my skills and knowledge? Earn points? Earn money? Get new contacts?

There was a site demo, but it was more of a process explanation than a demonstration of benefits or solutions. If you want people to join your site, tell them what they get by doing so and why they would want to sign up.