This post isn’t about marketing, in the traditional sense. It’s about telling a story, not about your brand, or your company, but about other people -specifically homeless people. It’s not about going to a soup kitchen to help out (though that’s certainly a good thing), it’s about doing something that can make a lasting difference in people’s lives. You know, teaching a man to make bread himself, rather than giving him a handout of bread.

My friend Becky has written an e-book full of ways to do this. The book is free, go download it here.

Back to our regularly scheduled programming on Monday.