1. _____ Is your site mostly one color?
2. _____ Is it easy to read? (What size and color is the font? Does it show up against the background color, or blend in?)
3. _____ How long does the site take to load? Do you have to wait to see the images?
4. _____ Is the copy about you? Or about your customers?
5. _____ Does the copy talk about what problems you solve?
6. _____ Is it easy to contact you? Phone? Email? Address?
7. _____ Is it easy to navigate your site?
8. _____ Do you have an ideal customer? Or do you “sell to everybody”? Hint: Selling to everyone is selling to nobody.
9. _____ If you do have an ideal customer, who are they? Can you describe them?
10. _____ Are you remarkable? Does your site explain why?