I recently read a series of posts on another blog about effective marketing plans.
The posts went through all sorts of useful (but complicated) analysis – SWOT (strengths, weaknesses, opportunities, threats), psychographics, barriers to entry and so on.
All good to know, but a bit overwhelming. Heck, some of it made my head spin.
Marketing is complicated when you’re:
1. Selling to everybody instead of just “your tribe.” Don’t try to sell holistic medicine, childcare tips, and photography all on the same website.
2. Not differentiating yourself: “price,” “quality,” or “service” aren’t enough.
3. Marketing to demographics instead of problems. Never assume that shared demographics (age, income, children, geography) equals shared needs.
These tips are from my new two-part program, Marketing Plans Made Simple.
* how to pick your dream client
* if your niche is big enough, or too small
* ways to stand out from your competition (or have none at all)
Click here to get the full scoop.
P.S. Price goes up October 15