First, a story, then your regularly scheduled links. When I saw the first post on this list, it reminded me of something that happened several years ago.
I got a call from an agency to work on a long-term project for a big company. So far, so good. They wanted to meet with me first (fine).
They also wanted a drug test. For a freelance project.
I thought and thought and decided no, I couldn’t do it. It’s not right (in my opinion). Some of my friends thought I was crazy. Maybe, but I had to live with myself. And now, your links.
Marketing Ethics: Persuasion vs. Manipulation
Ethics Imperative in Social Media
By the way, what do you think? Was I right? Or nuts? And, has anything like this happened to you? What did you do?