Image via Wikipedia

Stories sell art. They sell books. And they sell you too. The stories people tell about you are at least as important (if not more so) than the stories you tell about yourself.

The painter and the leopard

For example, this one from Canvoo (Clint Watson, the author of the post, used to run an art gallery):

Richard Iams (one of the artists he represented), occasionally painted wildlife. Once, he hired a handler to bring in a leopard (for reference photos). However, the leopard had other ideas, broke away, and leaped on top of Richard. Luckily, he was a large fellow, managed to stay upright, and escaped without harm.

Clint says he sold a lot of paintings telling that story.

Inside the artist’s studio

Here’s another one from Clint’s post:

Brian Kleiwer started telling little stories (via email) to his “tribe” about each painting he created. He’d talk about what he was thinking, how he felt at the time, the music he liked to listen to – things that made a connection between himself, his painting, and his tribe. He sold 82 paintings in around 100 days.

Special delivery

Someone on Amazon bought a copy of a physics textbook. The copy he received had missing pages. He wrote a review on the site, complaining bitterly. The author saw the review, got on a plane (during the holiday season), and personally delivered a brand-new corrected copy of the book.

I guarantee that the people who bought those paintings and the man who bought the textbook all told their friends, their families, and their colleagues the stories about the art and the book.

People call me “The Wizard of Words” and “The Clarity Driver” – much better than any names I could give myself.

What do your clients say about you? What do you want them to say?

Email me privately for personal help.

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