I was in the library the other day and saw a sign that said:

Free Computer Classes for Beginners

Sept. 25

Sign up at library desk

I thought, it’s an instant marketing offer.  There’s often a lot of confusion about what an offer actually is.

They don’t have to be complicated though. A few lines will do the trick.

The price: free

What it is: computer classes

The intended audience: beginners

When: the date of the class

Call to action: sign up at the desk

That’s all you really need.  The rest is commentary.  Now go and test.

Email me privately for personal help.

Related posts:

1. Is your offer any good?
2. Make an Offer They Won’t Refuse
3. What Makes a Direct Marketing Campaign Successful?