Improving your email newsletter doesn’t have to require a major overhaul. Sometimes, tweaking a few small things can make a big difference in the results you get.
Keep it simple
Cut the content and the clutter. Five or six articles can be overwhelming. Instead, reduce it to one main article or feature and two secondary ones.
Break up the content
Big blocks of text are hard to read online. Break up your paragraphs into bite-sized pieces. In a text message, highlight headlines or breaks with asterisks or dashes.
Test the subject lines
If your list is big enough, try testing subject lines. Send out a small sample with two different headlines and see which has a higher open rate (how many people opened your email) and click through rate ((how many people clicked on one of the links in your message).
Check your stats
Turn on link tracking in AWeber (or whatever email service you use) to see which emails are the most popular. Track the open rate , click through rate, and click rates for each link.
Image thanks to ilco
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