Change Your Story and Eat Cake

This is my 100th post, so I thought I’d serve cake and take the opportunity to thank you all for reading this blog.

Even in a downturn, it’s important to celebrate milestones. Besides, how you react to the economic slump can make a big difference in the results you get. I heard someone say recently that they’d met a real estate broker who was doing well. How? Instead of bemoaning the state of the economy, he got himself a button that said, “I refuse to participate in a recession.” Then, he told potential clients that real estate was now on sale! 50% off! If they missed this chance, they’d regret it.

He changed the story from a problem to an appealing offer.

So, how will you make your story different from all other stories?


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