Magic wand (Photo credit: Wikipedia)

What’s your clients’ secret desire? What do they really want you to do for them?

If you could wave a magic wand and give them something, what would it be? Do you know?  Are you giving it to them?

They may say upfront that they want “a web site,” but what they really want is something that works, that they don’t have to fuss with, and that they can afford.  A designed from scratch standard web site for $300 is impractical, but a wordpress site with a pre-built theme might not be.  The template is fixed price, custom coding is extra.

Finding out what they want can make a big difference in how you present  yourself and how you approach prospects.

Do they want to learn how to get published?

Would they like to spend less time writing web copy and more time creating new recipes?

To compete against the “big guys” and win?

A set it and forget marketing system?

Share yours here. Or, write a post on your own blog about what your clients really, really want and how you help them get it. If you need help getting started, try this:

“I was reading a post on Fix Your Broken Marketing and Jodi challenged us to figure out our clients’ secret desires (for work stuff – hey get your minds out of the gutter!).  It was a little scary, but I thought I’d try it.  Deep breath… here I go”

(inspired by Naomi Dunford)