Seth Godin’s post today, “ How to Lose“, reminded me of my own recent shopping trip. I walked into a store and asked for a 32. They tried to sell me a 34. I remember thinking, “If I wanted size 8 shoes, would they offer me a size 10 instead?” Seemed crazy at the time, but I guess it wasn’t.

The point is, offer your customers what helps them, not what helps you. If you don’t have it, send them to a store that does. You’ll build trust and make a connection.