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I talk a lot about getting inside your readers’ heads, and offering solutions to their problems, rather than yours.
Sometimes, though I need to read my own advice. I was looking at one of my Squidoo lenses recently and saw that while it got traffic, nobody was clicking on anything. I was trying to figure out why.
The page I have is about Thomas the Tank Engine coloring pages (in honor of my nephew, who loves Thomas). I had lots of links to coloring pages for all the different characters, but nobody was clicking on any of them.
Too much friction
As I looked at it, I realized that I had all the links in a big block – about 20 of them, one after the other. Sure, it had what people wanted (pictures of each train character), but that big block of text was awfully intimidating. You’d have to carefully read through all those links to find what you were looking for. It was too hard. So, nobody clicked.
Eureka!
So, I reorganized. I divided the links into categories, by character (Thomas, James, Henry, etc.) I put a big headline on top of each one so they were easy to spot. Now all visitors had to do was scroll down to find the right train. Clicks shot up from 1% to 24% over two days. An increase of 2300% for a few minutes work. Go look at your own pages. Would a little redecorating make a big difference? Try it and find out.
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