Marketing For Technology Companies and Startups
Having Trouble With Your Marketing?
Have you been spending money on Web marketing, direct mail, and brochures without getting a return on your marketing (or getting a return that stinks)? Has the recession made it worse?
Are you wondering whether you're going to send good money after bad? Thinking of crawling into a hole and hiding until it's over?
Your Marketing May be Broken
Some signs of broken marketing:
- Spending more money on marketing than you get back in sales.
- People come to your Web site and leave without buying anything.
- Your brochure or demo gets lots of downloads, but no responses or buyers.
- Small businesses think you're too expensive, big companies think you're risky and lack credibility.
Want Free Help Fixing It?
Take a look around.
Read a few articles.
What My Clients Say
AVdrive first hired Ms. Kaplan to write copy for our web site...We were so pleased with her work, that we retained her to write our presentation/promotional materials. She demonstrated ability for innovative thinking and we can trust her to finish her projects in a timely manner and on budget.—
Ricardo Smith-Hoffman, Principal, AVdrive, Inc.
Thank you for taking us where angels feared to tread. We'd never done any outside marketing before. Thanks for taking us into the 21st century! — Assistant Director, Executive Programs, international business research and conference organization
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