Great Marketing Without Your Own
Marketing Department

Are you passionate about your business? Fluent in “business” speak but struggling with your marketing? Are you a “code warrior,” a web developer, or an app expert who knows everything about programming, but is frustrated trying to revamp your marketing materials?

It's a common problem. You can be great at your business, but not so great at marketing yourself.

Trying to do everything yourself can be a real pain.

But, if you're a small business, you can't afford an entire marketing department. You also can't go out and hire a big agency to do your marketing for you.

Outdated landing pages won't bring you new business. Highly technical Web sites and absent graphic designers won't boost your revenue.

Need someone to talk to? Not sure if your marketing efforts are really working? Wish you had a full-time marketing guru (or a whole department) on staff?

If you are:

excited about your business, but not about marketing
doing well, but you'd like a "rocket boost"
full of ideas, but having trouble focusing
looking to increase your earnings, but not sure how

Luckily, you can get help!

I'll translate your technical specs into language that's clear to your prospects.

I speak your business language and can expertly, and rapidly, solve your marketing problems.

You'll get a customized marketing strategy that will:

complement the materials you already have
work across marketing channels: email marketing, social media, and Web site content
do what promotional materials should do — convince readers to buy or sign up

Normally, I would charge $10-25,000 for a full-fledged marketing plan (from finding your ideal customer to where to promote your business, methods to use to do it, plus detailed scheduling and planning — all spelled out in detail for you).

However, that's clearly not appropriate for small businesses.

So, I've developed a series of programs designed to give your business an extra "Rocket Boost."

Marketing Quick Start

A one-hour laser marketing session designed to get you focused.

how to differentiate yourself (and why this matters)
why marketing to everyone is a bad idea (and what you should do instead)
how to earn more money marketing to fewer people
identifying your ideal customer, and why you need one

Marketing Quick Start $197

Business Rocket Launch

Two one-hour sessions.

The first session covers everything in the "Quick Boost" plan.

During the second session, you'll get your personalized guide to:

the one minute marketing test - does your site pass?

10 ways to make your site more user friendly

how to "market to marketers" (without spending a fortune)

the right way to write your marketing copy

your USP (are you a purple cow? or a brown one, and why this is important)

what do you offer that nobody else can match

how to get inside your prospects' heads

why clients should buy from you (instead of someone else)

Business Rocket Launch $397

Maximum Performance

Four 1-hour one-on-one sessions, totalling 4 hours of consulting. The Maximum Performance Plan includes everything that's in the "Business Rocket Launch," plus:

where and how to find the right customers
getting more customers with less money
a Marketing Map that tells your clients exactly what you can do, and when to refer you.
why you should build relationships (rather than "SELLING"!)
the right ways to find your potential customers: email? social media? something else?
approaching potential clients — what will attract them, and what will scare them away
how to create a marketing plan —without tearing your hair out