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Why Most Technology Websites Fail, and What You Can Do About It

Is your Web site failing to generate the results you want? Have you spent hours working on it, only to find that your bounce rates are high and your click rates are low?

Fresh eyes can be a great way to find and fix problems. Even if you're a professional, sometimes you look at things so long you can't see them anymore. I know of one person who said he was reciting his copy in his sleep!

Before you lose sleep over your site, send it to New York for a makeover.

You don't have to fight, or struggle, or wonder what you're doing wrong.

All you have to do is get a Web Site Critique. Learn what the problems are — and how to fix them.

Does Your Website Pass These Critical Tests?

  • attracts attention (rather than driving it away)
  • builds trust and offers proof of your skills and value
  • starts a conversation (rather than yelling at people with big red headlines and ugly yellow highlighting)
  • shows you can compete against the "big guys" and win
  • positions you as a trusted advisor, rather than a service provider

What's Included in Your Website Review:

  • Web Marketing Analysis

    (delivered within 3 business days)
  • 5 reasons people visit your site (and leave)
  • the one minute marketing test - does your site pass?
  • 10 ways to make your site user friendly
  • how to "market to marketers" (without spending a fortune)
  • the right way to write your copy
  • Personal Marketing Consultation

  • Got questions? Get answers!

    I'll spend an hour with you reviewing your critique and outlining the specific changes you need to make to:

  • stand out from your competition
  • raise the value of your work (and earn more)
  • increase sales and click-through rates
  • get higher fees (without a pushy sales pitch)
  • boost your site's selling power

Web Site Review: $297

Questions You May Have

Q: I see a lot of people offering advice that doesn't fit my business. Is this "canned" information?

A: Your assessment is custom, not canned. You'll get advice specifically designed to help YOU.

Q: How long does it take to get my review? I need help fast!

A: You'll get your custom assessment within three business days of making your request.

Q: I'm a creative person, not a techie, will I understand you? Or will you give me a load of gobbledygook that doesn't make sense to me?

A: Gobbledygook is banned at KaplanCopy. Your report will be written in easy-to-understand, plain English.

Q: What if I still have questions?

A: After you receive your report, we'll set up a time to talk it all over. You'll have a full hour to ask questions and get everything explained.

Who is Jodi Kaplan?

She's a marketing expert with 20 years' experience. She spent 14 years working for companies such as The Economist, Drake Beam Morin, and The Direct Marketing Association before starting her own business in 2003.

She's consulted for The Conference Board, the Interactive Advertising Bureau, Colorjinn, and small businesses across the United States (plus one in Amsterdam).

What Jodi's Clients Have to Say

Jodi's creative thinking, positive energy, and attention to even the smallest detail make her a valuable partner in the production of marketing material for small businesses. She is a strong asset to any company. — Uri Ruttenberg, Post Production Supervisor, AVdrive Inc.

I like what you did with the text on our website. The job was done very well and swiftly too. The result certainly exceeded expectations. — Igor Asselbergs, CEO, Colorjinn

Jodi is a pleasure to work with. Her sense of humor, sharp eye, and ability to get the job done, made her an asset to the IAB team as well as a great friend.

She is very knowledgeable about the industry and about her craft, and brings great wit and personality to her work. I highly recommend Jodi as a copywriter and marketing consultant. — Vanessa Soto, Manager of Industry Initiatives, IAB

Web Site Review: $297