Tuesday Travels: Get Google+ to Work for You

Google+ represents a great opportunity for businesses to reach new customers, or connect with existing ones.

Here are some tips for using Google Plus for business.

Google Hangouts on Air are now available to everyone.  This means you can easily record a tutorial, an interview, or a demonstration, send it to Youtube, and add it to your channel.   You don’t need any special equipment or software, just a webcam and your computer.

Here’s how to do it:
Connecting a Google Hangout to Your Existing YouTube Channel

Connecting a Google Hangout to a New YouTube Channel

Sadly, there’s no way (yet) to publish to Google+ automatically from your blog or from other networks. However, you can do it the other way around. Here’s how tech writer Mike Elgan does it:  Publishing from Google+ to Twitter and Facebook

Google results are starting to show up in Google search. If you’re on Google+ your posts and articles show up with your photo, and your circle count underneath them. It’s a great way to get extra visibility (and credibility). If you haven’t connected the two yet. Here’s how (straight from Google): Set up your author tag. It looks a bit techy, but it’s mostly copying and pasting.

Update: You can, I just discovered, use a Chrome browser extension to write Google+ posts and schedule them. It’s called DoShare, and you can get it here. Thanks to +Ivan Dimitrijevi for pointing this out.

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