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Yesterday’s post was largely about using virtual postcards to market your business. You don’t have to stick to virtual postcards though, you can use real ones effectively too. Here are some tips for marketing your business with postcards.
Use color
Full color postcards used to be expensive, but not any more. Use all those colors for a full-color photo. The text on the back of the card can be plain black (it’s easier to read).
Short and sweet
A postcard is pretty small. So make every word count. Write an irresitible headline. Put the headline on both sides – you never know which side they’ll see first. Keep your offer short. Lots of words will be hard to read in a small space. Keep it to something simple (like a free consultation).
Quick and easy
Replies should be simple too. A phone number or an easy-to-remember (and type) website or email address. The easier it is to respond the better.
Think about your audience
As with any marketing, consider what your audience wants – and offer something that will help them (not you) solve a problem or feel happier about something.
Get the right list
Mail your card to people or businesses who tightly and closely fit your ideal. Don’t try to reach everybody; try to reach your ideal client.
Refine and test
Do it once, see how well it works, then do it again.
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