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The recent Google search engine update (nicknamed Panda),  and today’s page rank update,  have the whole web buzzing. Some sites’ rankings went up; others sunk. What’s it all mean? And what can you do about it?

Some ideas and answers in today’s Tuesday Travels:

How Google’s Panda Update Changed SEO Best Practices Forever

8 Reasons an SEO Expert Doesn’t Care About Page Rank

Optimization and Testing: Why Words Matter

7 New Ways to Improve Your Google Rankings

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1. The Truth About Google Rankings
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5. Tuesday Travels: How to Publish Your Ebook