Image via Wikipedia
Quick, what do marketing and trucking have in common?
Stumped?
The answer is that they’re both delivery systems. The purpose of trucks isn’t to deliver trucks, it’s to deliver goods (the products inside) to the people who want them.
There’s a lot of talk about whether paper is obsolete, predicting the death of direct mail, and using social media to market your business. The old school is dead! Long live the new school!
The truth is, it doesn’t matter which method you use. Yes, of course, you have to adapt to where your audience is, but the marketing method you use is just a truck. It’s a delivery system, not a goal. It’s how you stay connected with your current clients, meet new ones, and deliver your products and services (regardless of whether or not you use an actual truck).
The method isn’t the point. The message is.
Get more business now. Click here for your free ebook.
Related posts: