Image via Wikipedia

If you don’t know, Squidoo is a  web site that lets you make mini web pages (called lenses) for free.  You can write about nearly any topic (no get rich quick schemes or porn), but cheesecake, getting followers on twitter, and wordpress v blogger are all fair game.  You don’t even need any coding skills.

Use it as a launch pad

Here’s what you do.  Let’s say you’re a graphic designer.  Make several lenses about design basics, selecting colors, and avoiding common design mistakes.  Include a bio about yourself.  Content quality is important.  Be helpful, rather than promotional and establish yourself as an expert on design.

Include some links to your site (not too many, there’s a limit). Offer a free e-book or other incentive (such as additional information) to visit the link.

Socialize and make friends

Sharing and participating in the community is vital.  Get to know other lensmasters.  Ask questions in the forum if you need help.  Rate and favorite other relevant lenses.  Leave comments.   Tell your own followers, friends about your lenses.

Make some sales

Lenses can get lots of traffic.  You can use some of that traffic to sell books or products from Amazon and other partners.  The revenue from sales is split in many different ways.  Some goes to Squidoo (hey, those squids need to eat lots of fish), some to charity, some to Amazon, and some to lensmasters (the people who make the lenses).

Or, if you’ve got your own book or e-course, you can use some of your links to sell it, or send traffic to a landing page or paypal.

Either way,  you’ve raised your profile, established your expertise, and boosted traffic.  Not bad for free.

Email me privately for personal help.

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4. Three Web Site Rules You Should Never Break
5. 5 Quick Ways to Give Your Web Site a Lift