Now, normally typos are bad. But a few days ago, Seth Godin wrote about a great typo he saw. It said, “staff in the lobby were wondering around…”
Then, I saw Jonathan Fields write about Google’s “eternal keyword tool” (he meant external). I thought, wouldn’t that be great, keywords that were perpetually relevant and high-ranking!
The one in this picture is punny.
In what other instances might typos be worthwhile? Or actually better than no typo?