What or why?

A friend pointed out this brilliant video yesterday.

What really makes the difference in marketing (or flying airplanes or changing the law) isn’t a marketing plan or wanting to get rich, or even having the best and the brightest minds.

It’s making a connection with people. Showing that you care about what they think and giving them something that makes them feel better. Not what or how, but why.

Share your thoughts

What do you think? How do you make a connection? What’s your “why”?

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