A friend pointed out this brilliant video yesterday.
What really makes the difference in marketing (or flying airplanes or changing the law) isn’t a marketing plan or wanting to get rich, or even having the best and the brightest minds.
It’s making a connection with people. Showing that you care about what they think and giving them something that makes them feel better. Not what or how, but why.
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What do you think? How do you make a connection? What’s your “why”?
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