Comments on: The Truth About Buying Snail Mail Lists http://kaplancopy.com/blog/2010/03/17/the-truth-about-buying-snail-mail-lists/?utm_source=rss&utm_medium=rss&utm_campaign=the-truth-about-buying-snail-mail-lists Marketing expertise for creative businesses Fri, 11 May 2012 03:41:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: jodi http://kaplancopy.com/blog/2010/03/17/the-truth-about-buying-snail-mail-lists/#comment-3220 jodi Thu, 18 Mar 2010 14:01:17 +0000 http://kaplancopy.com/blog/?p=3725#comment-3220 Not necessarily. For instance, if you rent a list of attendees from an event you spoke at last week, they will already know you. If you wrote an article in a magazine or guest posted on another blog, you'll have name recognition, increasing the likelihood that someone will look at your mailing. If you borrow a list, you'll have credibility because the recipients already have a relationship with the company whose list you're borrowing. Like when American Express prints special offers on your bill from other companies. Or, if you're lucky enough to be a household name, people will pay attention. Google sent me a snail mail coupon. I don't know how they got my name, but I know what Google is, so I opened it. Not necessarily. For instance, if you rent a list of attendees from an event you spoke at last week, they will already know you. If you wrote an article in a magazine or guest posted on another blog, you’ll have name recognition, increasing the likelihood that someone will look at your mailing.

If you borrow a list, you’ll have credibility because the recipients already have a relationship with the company whose list you’re borrowing. Like when American Express prints special offers on your bill from other companies.

Or, if you’re lucky enough to be a household name, people will pay attention. Google sent me a snail mail coupon. I don’t know how they got my name, but I know what Google is, so I opened it.

]]> By: Kamil Ali http://kaplancopy.com/blog/2010/03/17/the-truth-about-buying-snail-mail-lists/#comment-3219 Kamil Ali Thu, 18 Mar 2010 13:45:02 +0000 http://kaplancopy.com/blog/?p=3725#comment-3219 Great! But i thing renting,buying or borrowing, eveything is treated as a spam until your customer know you! What do you say? Great! But i thing renting,buying or borrowing, eveything is treated as a spam until your customer know you!
What do you say?

]]> By: Jodi http://kaplancopy.com/blog/2010/03/17/the-truth-about-buying-snail-mail-lists/#comment-3218 Jodi Thu, 18 Mar 2010 12:41:03 +0000 http://kaplancopy.com/blog/?p=3725#comment-3218 Yes, a mailing, particularly a remarkable one, will stand out now, since so much marketing has moved online. People delete email after only looking at the from and subject line. A postcard, for instance, will usually get at least a quick glance front and back. Yes, a mailing, particularly a remarkable one, will stand out now, since so much marketing has moved online. People delete email after only looking at the from and subject line. A postcard, for instance, will usually get at least a quick glance front and back.

]]> By: JC Hewitt http://kaplancopy.com/blog/2010/03/17/the-truth-about-buying-snail-mail-lists/#comment-3217 JC Hewitt Thu, 18 Mar 2010 07:39:50 +0000 http://kaplancopy.com/blog/?p=3725#comment-3217 I'm fascinated by this kind of old-school jujitsu. Meeting people in person has a far greater impact than sending an e-mail, for example. As I hardly receive any mail (all my bills are automated), any sort of mailing would command my attention. Junk mail seems to have largely dissipated, potentially improving the signal to noise ratio beyond what it used to be. .-= JC Hewitt´s last blog ..<a href="http://www.jchewitt.com" rel="nofollow">What Is the Internet and Why Should I Care?</a> =-. I’m fascinated by this kind of old-school jujitsu. Meeting people in person has a far greater impact than sending an e-mail, for example. As I hardly receive any mail (all my bills are automated), any sort of mailing would command my attention. Junk mail seems to have largely dissipated, potentially improving the signal to noise ratio beyond what it used to be.
.-= JC Hewitt´s last blog ..What Is the Internet and Why Should I Care? =-.

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