7 Elements of an Effective Email Campaign

1) The list

Send to the wrong people, and you might as well not send at all. if your list is big, or you have more than one niche, break up your mailings. The insurance industry clients will have different needs and desires than the event marketers.

2) The subject line

It’s got to get attention, like a headline, without being spammy. Make sure it truly relates to your content, or people will unsubscribe.

3) Use small blocks of text

Break up the paragraphs into small pieces, instead of big chunks of text. It will be easier to read.

4) Clear calls to action

Ask directly for the order, the click, or the inquiry. Don’t be shy! Not asking means not receiving.  If you have an HTML version, use a big button. If there’s a text link, set it off with white space so it stands out.

5) Have more than one link

Some people will want your product at “hell0,” others may have more questions they need answered before making a commitment.  Give them more than one place to click through to your landing page.

6) 4Ps

Promise:  What you can do

Picture:  Paint a picture in your readers’ minds of the big, ugly problem they can solve if they hire you (and how much better they’ll feel after they do).

Proof: Examples of how you’ve done it and the results you got

Push:  Ask for a response

7) Be helpful (not pushy)

If you’re sending a newsletter, rather than a sales letter, build trust and authority as you go. Offer how-tos, useful links to tools that will make your clients’ lives easier, or links to articles you’ve written (not sales pitches, but information).

Image:Ivan Petrov

Related posts:

1. Avoid These Five Email Marketing Mistakes
2. Why Your Last Email Campaign Got Trashed
3. Email Marketing Gone Flat? 10 Ways to Fix It
4. How to Put Your Email Marketing on Automatic Pilot
5. How to Build Your Email List