Comments on: A Marketing Secret From a Flight of Stairs http://kaplancopy.com/blog/2009/10/14/a-marketing-secret-from-a-flight-of-stairs/?utm_source=rss&utm_medium=rss&utm_campaign=a-marketing-secret-from-a-flight-of-stairs Left Brain Focus for Right Brain Creative Businesses Sat, 31 Jul 2010 11:28:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Fun Feels Good « Brendan Mitchell http://kaplancopy.com/blog/2009/10/14/a-marketing-secret-from-a-flight-of-stairs/comment-page-1/#comment-2160 Fun Feels Good « Brendan Mitchell Thu, 22 Oct 2009 12:22:41 +0000 http://kaplancopy.com/blog/?p=2114#comment-2160 [...] 22, 2009 I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun [...] [...] 22, 2009 I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun [...]

]]> By: Jodi http://kaplancopy.com/blog/2009/10/14/a-marketing-secret-from-a-flight-of-stairs/comment-page-1/#comment-2049 Jodi Wed, 14 Oct 2009 18:04:57 +0000 http://kaplancopy.com/blog/?p=2114#comment-2049 Hi Adam, Funny thing, I was just in a forum typing the words "You've got to have a big, fat benefit, not features. What does the client get?" You must have been reading my mind! Glad you're enjoying my blog. Hi Adam,

Funny thing, I was just in a forum typing the words “You’ve got to have a big, fat benefit, not features. What does the client get?” You must have been reading my mind!

Glad you’re enjoying my blog.

]]> By: Adam Di Stefano http://kaplancopy.com/blog/2009/10/14/a-marketing-secret-from-a-flight-of-stairs/comment-page-1/#comment-2048 Adam Di Stefano Wed, 14 Oct 2009 15:36:49 +0000 http://kaplancopy.com/blog/?p=2114#comment-2048 Jodi, this goes back to the old marketing adage, "Focus on the benefits and not the features." By focusing on what the client wants, you change the game. Forget what you think is cool about your client, find out what the client thinks is important, and the easiest way to do this is to ask her. Not only is this a great way to find out how to make the client happy, I've found that just asking what makes a client happy is enough to make her happy! This flight of stairs is cool and fun, but at the end of the day, it's still a gimmick that will get clients in the door, but won't necessarily keep them happy. To change the story, you need to care. Great post. Glad I found your blog. Jodi, this goes back to the old marketing adage, “Focus on the benefits and not the features.” By focusing on what the client wants, you change the game. Forget what you think is cool about your client, find out what the client thinks is important, and the easiest way to do this is to ask her.

Not only is this a great way to find out how to make the client happy, I’ve found that just asking what makes a client happy is enough to make her happy!

This flight of stairs is cool and fun, but at the end of the day, it’s still a gimmick that will get clients in the door, but won’t necessarily keep them happy. To change the story, you need to care.

Great post. Glad I found your blog.

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