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	<title>Comments on: How to Make Your Marketing Irresistible</title>
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	<link>http://kaplancopy.com/blog/2009/10/07/how-to-make-your-marketing-irresistible/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-make-your-marketing-irresistible</link>
	<description>Marketing expertise for creative businesses</description>
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	<item>
		<title>By: Jodi</title>
		<link>http://kaplancopy.com/blog/2009/10/07/how-to-make-your-marketing-irresistible/#comment-1993</link>
		<dc:creator>Jodi</dc:creator>
		<pubDate>Fri, 09 Oct 2009 21:16:59 +0000</pubDate>
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		<description>Thanks Rob!</description>
		<content:encoded><![CDATA[<p>Thanks Rob!</p>
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	<item>
		<title>By: Rob Hueniken</title>
		<link>http://kaplancopy.com/blog/2009/10/07/how-to-make-your-marketing-irresistible/#comment-1975</link>
		<dc:creator>Rob Hueniken</dc:creator>
		<pubDate>Thu, 08 Oct 2009 16:54:52 +0000</pubDate>
		<guid isPermaLink="false">http://kaplancopy.com/blog/?p=2020#comment-1975</guid>
		<description>Turning features into benefits is a good idea. I like to help people, so having a practical element is important. Good stuff!</description>
		<content:encoded><![CDATA[<p>Turning features into benefits is a good idea. I like to help people, so having a practical element is important. Good stuff!</p>
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	<item>
		<title>By: jodi</title>
		<link>http://kaplancopy.com/blog/2009/10/07/how-to-make-your-marketing-irresistible/#comment-1967</link>
		<dc:creator>jodi</dc:creator>
		<pubDate>Wed, 07 Oct 2009 19:39:31 +0000</pubDate>
		<guid isPermaLink="false">http://kaplancopy.com/blog/?p=2020#comment-1967</guid>
		<description>Matt, love your made up stat!</description>
		<content:encoded><![CDATA[<p>Matt, love your made up stat!</p>
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	<item>
		<title>By: Matt</title>
		<link>http://kaplancopy.com/blog/2009/10/07/how-to-make-your-marketing-irresistible/#comment-1965</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 07 Oct 2009 17:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://kaplancopy.com/blog/?p=2020#comment-1965</guid>
		<description>I&#039;ve been working in sales for the past few years and you&#039;d be surprised how many people do not do these things.  They are the very basic components of making a sale, and if you skip on any of them 90% of the time (made-up statistics rock) you will fail.  Good post.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been working in sales for the past few years and you&#8217;d be surprised how many people do not do these things.  They are the very basic components of making a sale, and if you skip on any of them 90% of the time (made-up statistics rock) you will fail.  Good post.</p>
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