Comments on: 7 Little Things That Can Mess Up Your Web Site http://kaplancopy.com/blog/2009/10/06/7-little-things-that-can-mess-up-your-web-site/?utm_source=rss&utm_medium=rss&utm_campaign=7-little-things-that-can-mess-up-your-web-site Marketing expertise for creative businesses Fri, 11 May 2012 03:41:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jodi http://kaplancopy.com/blog/2009/10/06/7-little-things-that-can-mess-up-your-web-site/#comment-1974 Jodi Thu, 08 Oct 2009 13:52:58 +0000 http://kaplancopy.com/blog/?p=2008#comment-1974 That frustrates me too. I used to try to track down broken links (and fix them) manually. Now, I have a tech wizard! That frustrates me too. I used to try to track down broken links (and fix them) manually. Now, I have a tech wizard!

]]> By: BigManta http://kaplancopy.com/blog/2009/10/06/7-little-things-that-can-mess-up-your-web-site/#comment-1969 BigManta Thu, 08 Oct 2009 06:38:23 +0000 http://kaplancopy.com/blog/?p=2008#comment-1969 Jodi, that's a pretty good roundup of some common areas that many people overlook. One of the things in particular that really frustrates me is when the comment form on someone's site is non-functional. It just takes a minute to test, yet so many people tend to overlook it. Jodi, that’s a pretty good roundup of some common areas that many people overlook. One of the things in particular that really frustrates me is when the comment form on someone’s site is non-functional. It just takes a minute to test, yet so many people tend to overlook it.

]]> By: Jodi http://kaplancopy.com/blog/2009/10/06/7-little-things-that-can-mess-up-your-web-site/#comment-1960 Jodi Wed, 07 Oct 2009 13:59:27 +0000 http://kaplancopy.com/blog/?p=2008#comment-1960 Jane, A couple of reasons for a high bounce rate: 1) Your page isn't relevant to what the person was searching for (my post comparing the cable company to the witch in Snow White gets a lot of traffic from people looking for a photo of the witch). 2) It's too hard to find what they want (the navigation is confusing, there's a Flash intro), etc. The key is to make sure you understand the purpose of your blog (blogging for newbies, vegetarian cooking, etc), know what drove people to it, and think about what they need in order to get what they want. Much more on this, from someone who works for Google, on the Occam's Razor blog. Check out this post: http://tinyurl.com/high-bounce-rates Jane,

A couple of reasons for a high bounce rate:

1) Your page isn’t relevant to what the person was searching for (my post comparing the cable company to the witch in Snow White gets a lot of traffic from people looking for a photo of the witch).

2) It’s too hard to find what they want (the navigation is confusing, there’s a Flash intro), etc.

The key is to make sure you understand the purpose of your blog (blogging for newbies, vegetarian cooking, etc), know what drove people to it, and think about what they need in order to get what they want.

Much more on this, from someone who works for Google, on the Occam’s Razor blog. Check out this post:

http://tinyurl.com/high-bounce-rates

]]> By: Jane http://kaplancopy.com/blog/2009/10/06/7-little-things-that-can-mess-up-your-web-site/#comment-1956 Jane Wed, 07 Oct 2009 00:34:56 +0000 http://kaplancopy.com/blog/?p=2008#comment-1956 Hi Jodi- Thanks for this. These pieces may seem like intuitive steps but so few people actually use them. It's amazing. Have you had any experience with small changes that reduce bounce rates on blogs? I've been considering a few changes to my own blog but appreciate any insight you can provide. Hi Jodi- Thanks for this. These pieces may seem like intuitive steps but so few people actually use them. It’s amazing. Have you had any experience with small changes that reduce bounce rates on blogs? I’ve been considering a few changes to my own blog but appreciate any insight you can provide.

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