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	<title>Comments on: Seven Easy Ways to Write Great Headlines</title>
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	<description>Left Brain Focus for Right Brain Creative Businesses</description>
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		<title>By: Jodi</title>
		<link>http://kaplancopy.com/blog/2009/09/11/seven-easy-ways-to-write-great-headlines/comment-page-1/#comment-1837</link>
		<dc:creator>Jodi</dc:creator>
		<pubDate>Mon, 14 Sep 2009 16:43:13 +0000</pubDate>
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		<description>That&#039;s a good one!</description>
		<content:encoded><![CDATA[<p>That&#8217;s a good one!</p>
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		<title>By: Greg Digneo</title>
		<link>http://kaplancopy.com/blog/2009/09/11/seven-easy-ways-to-write-great-headlines/comment-page-1/#comment-1831</link>
		<dc:creator>Greg Digneo</dc:creator>
		<pubDate>Fri, 11 Sep 2009 14:55:43 +0000</pubDate>
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		<description>You are right.  Cosmopolitan is the source for many of my headlines.  I once saw a headline titled &quot;The real reason why men cheat -  by a man&quot;.  I simply changed it to &quot;The real reason why IT Sucks - by an IT professional&quot;.</description>
		<content:encoded><![CDATA[<p>You are right.  Cosmopolitan is the source for many of my headlines.  I once saw a headline titled &#8220;The real reason why men cheat &#8211;  by a man&#8221;.  I simply changed it to &#8220;The real reason why IT Sucks &#8211; by an IT professional&#8221;.</p>
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