Someone asked recently why their postcard campaign flopped. The company sells painted tiles and sent out 250 standard-size postcards with three pictures of his product on the front. On the back, were bullets promoting low prices, 3-D effects, durability, and the ability to imprint any picture of any size.
1. Asking for Too Much
A postcard will generate leads and interest, but not direct sales (particularly for something like this). You want to offer them something they’ll want (a guide or a checklist or something) in return for contacting you.
2. No Authority/Trust
They don’t know you from a hole in their wall. Why would they want to immediately buy from you?
3. Not Enough Information.
A better choice for a direct sale would be a lumpy mail package (LINK) with a sample (if possible), a letter, and an offer of a free trial, a worksheet, or an ebook.
4. Selling the grass seed instead of the lawn
Paint a picture of the results — the wow! the experience, and the joy of showing it off.
5. No proof
Testimonials from satisfied clients are a great way to prove your point. What you say about yourself isn’t as believable as what someone else says about you.
Photo: eperales
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marketing with postcards is a great way in promoting your business. To become successful make sure you do the right thing. Create an attractive postcard and a message with impact to the prospects.
.-= marketing postcard´s last blog ..Postcards: An Effective Way To Market Your Business =-.
Very true. I’ve seen lots of campaigns fail because they forget to think about what the prospect wanted (rather than what the company wanted).