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Want to get more clicks and opens on your emails?

According to a recent article in Marketing Sherpa (August 20, 2009), the first step is to look at your database of contacts, customers, and prospects, and develop content that fits their individual preferences.

The article reports how one law firm used personalization to boost their click rates by 63%.

Think Human

Put a human, personal face (like your own, or the person who handles the account) on your messages. Include a name, photograph and contact information. Your customers will feel as if you’re talking directly to them. If you have a sales staff, they’ll feel more connected to “their” subscribers. It’s more personal, it creates a connection, and it establishes accountability.