http://kaplancopy.com/blog/2009/07/10/an-easy-way-to-get-prospects-to-open-your-mail/?utm_source=rss&utm_medium=rss&utm_campaign=an-easy-way-to-get-prospects-to-open-your-mail Left Brain Focus for Right Brain Creative Businesses Sat, 31 Jul 2010 11:28:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://kaplancopy.com/blog/2009/07/10/an-easy-way-to-get-prospects-to-open-your-mail/comment-page-1/#comment-1605 Greg Digneo Fri, 10 Jul 2009 14:23:26 +0000 http://kaplancopy.com/blog/?p=1407#comment-1605 This is normally a great idea, unless you screw it up like I did. I tried to experiment and send out "nice" gifts that didn't actually allow room to talk about who I was or how I could benefit you. The purpose of lumpy mail is to get people to read your letter, not to blow them out of the water with nice gifts. This is normally a great idea, unless you screw it up like I did. I tried to experiment and send out “nice” gifts that didn’t actually allow room to talk about who I was or how I could benefit you. The purpose of lumpy mail is to get people to read your letter, not to blow them out of the water with nice gifts.

]]>