http://kaplancopy.com/blog/2009/06/17/top-12-reasons-your-marketing-failed/?utm_source=rss&utm_medium=rss&utm_campaign=top-12-reasons-your-marketing-failed Marketing expertise for creative businesses Fri, 11 May 2012 03:41:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://kaplancopy.com/blog/2009/06/17/top-12-reasons-your-marketing-failed/#comment-1540 Jodi Wed, 17 Jun 2009 17:02:57 +0000 http://kaplancopy.com/blog/?p=1247#comment-1540 A guarantee can absolutely work. More on that tomorrow! A guarantee can absolutely work. More on that tomorrow!

]]> http://kaplancopy.com/blog/2009/06/17/top-12-reasons-your-marketing-failed/#comment-1537 Greg Digneo Wed, 17 Jun 2009 14:30:43 +0000 http://kaplancopy.com/blog/?p=1247#comment-1537 I think that a guarantee can work, if it is backed up. An empty guarantee does nothing but make people skeptical. A "money - back" guarantee can eliminate a barrier to purchase. I think that a guarantee can work, if it is backed up. An empty guarantee does nothing but make people skeptical. A “money – back” guarantee can eliminate a barrier to purchase.

]]>