http://kaplancopy.com/blog/2009/05/14/are-you-a-purple-cow-or-a-brown-cow/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-a-purple-cow-or-a-brown-cow Marketing expertise for creative businesses Fri, 11 May 2012 03:41:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://kaplancopy.com/blog/2009/05/14/are-you-a-purple-cow-or-a-brown-cow/#comment-1451 Jodi Thu, 14 May 2009 17:58:06 +0000 http://kaplancopy.com/blog/?p=1004#comment-1451 That's true too. No story, no reason to remember the company. Which reminds me of a story. During the energy crisis in the 70s, reliable cars with good mileage were very hard to find. A guy who worked for my dad had a Honda with over 100,000 miles on it - and someone stole it! The car was old, and beat up, but still more attractive to a thief than any of the shiny, new American cars in the lot. That’s true too. No story, no reason to remember the company. Which reminds me of a story. During the energy crisis in the 70s, reliable cars with good mileage were very hard to find. A guy who worked for my dad had a Honda with over 100,000 miles on it – and someone stole it! The car was old, and beat up, but still more attractive to a thief than any of the shiny, new American cars in the lot.

]]> http://kaplancopy.com/blog/2009/05/14/are-you-a-purple-cow-or-a-brown-cow/#comment-1450 Greg Digneo Thu, 14 May 2009 14:54:03 +0000 http://kaplancopy.com/blog/?p=1004#comment-1450 I think it might be even easier than that. If you look at the car companies that are succeeding, they both live and tell a story people care about. For instance, if safety is your first priority, then Volvo comes to mind. If its energy efficiency, it's Toyota. If you are looking for a luxury sports car, it's Porche. If it's reliability that you want a car that will go over 150 thousand miles, then people automatically buy a Honda. What comes to mind when people think about Chrysler or GM? Not a whole lot... I think it might be even easier than that. If you look at the car companies that are succeeding, they both live and tell a story people care about. For instance, if safety is your first priority, then Volvo comes to mind. If its energy efficiency, it’s Toyota. If you are looking for a luxury sports car, it’s Porche. If it’s reliability that you want a car that will go over 150 thousand miles, then people automatically buy a Honda. What comes to mind when people think about Chrysler or GM? Not a whole lot…

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