OK, so what does this have to do with marketing?

First, a little background. My friend Igor, from Seth Godin’s Triiibes network, has come up with this cool application that lets you add your own colors to the White House (more landmarks coming soon).

He showed it to all of us and we started playing around. We painted it purple, brown, yellow, all sorts of colors. My version is on top of this post.

And (here comes the marketing part), since it’s fun, I’m sharing it on my blog. So are other triiibe members; they’re blogging, tweeting, and emailing the link to their friends. Igor (the creator) will get lots of hits on his Web site and lots of publicity for his application, as the link spreads and goes viral.

Total cost: zero

Try it yourself here (and tell your friends too)

http://www.colorjinn.com/whitehouse/

Email me privately for personal help.

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