Why are headlines in advertising so important anyway? They’re the first thing the reader sees when he or she looks at your ad or your marketing letter. This is your big chance to get attention, so take advantage of it.
How do you do that? Here are some never-fail tips.
Promise something big
How a Single Stamp Earned me $85,392.00.
Lose 30 Pounds in 20 Days
Use the word “new”, “introducing” or “announcing”
People like to know the latest news and information. It also works because many people want to be the first to know (or get) something.
“United Airlines Introduces Something Shockingly Amazing… Nothing”
(its e-ticketing system)
Announcing a Painless Way to Save for Retirement
Reveal the “best” or the “worst” examples of something
The World’s Worst Dieting Advice
The Best Celebrity Beach Bodies
7 Reasons Mac is Better than PC
(controversy is good too).
Promise secret information
Secrets of Warren Buffet’s Success
Hollywood Dieting Secrets Revealed
Use the words “How” or “How to”
How to Retire at Age 40
How Your Business Can Thrive in a Recession
Talk to a specific audience
Cut Your Phone Bill by 38%
Start Blogging in 5 Minutes
Try one. See how much attention you get (and don’t forget to report back and share).