http://kaplancopy.com/blog/2009/01/01/what-makes-a-direct-marketing-campaign-successful/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-a-direct-marketing-campaign-successful Marketing expertise for creative businesses Fri, 11 May 2012 03:41:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://kaplancopy.com/blog/2009/01/01/what-makes-a-direct-marketing-campaign-successful/#comment-72 Jodi Tue, 06 Jan 2009 19:15:04 +0000 http://kaplancopy.com/blog/?p=295#comment-72 Greg, you're absolutely right. Sending to the wrong list not only annoys people, it also wastes money on printing and postage and reduces your return. Greg, you’re absolutely right. Sending to the wrong list not only annoys people, it also wastes money on printing and postage and reduces your return.

]]> http://kaplancopy.com/blog/2009/01/01/what-makes-a-direct-marketing-campaign-successful/#comment-71 Greg Digneo Tue, 06 Jan 2009 17:23:00 +0000 http://kaplancopy.com/blog/?p=295#comment-71 I really believe that the key is that you don't spam people with your direct mail campaign. Send your offer to only those people who want to learn about your company and products. If not, then you risk being another piece of junk mail/spam. I really believe that the key is that you don’t spam people with your direct mail campaign. Send your offer to only those people who want to learn about your company and products. If not, then you risk being another piece of junk mail/spam.

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